Putting our new look to work
Rotary’s new visual identity has everyone talking. Some Rotarians like it and are already using it, as you can see in the examples above. Others aren’t so sure. Even RI President Ron Burton admits to being skeptical during the early stages of the Strengthening Rotary initiative. But after asking many tough questions, he’s become a believer.
“At the end of the day, we’re going to be way ahead on our public image and what people think and know about Rotary,” says Burton.
As you begin incorporating the new guidelines into your communications, keep the following in mind:
Clubs do not need to…
