Member interview: And now a word about sponsors
Anyone who puts on an event knows that costs can add up. Brent Barootes is a marketing specialist with 25 years of sponsorship consulting behind him. Among other events, he has helped the Rotary Club of Burlington Lakeshore, Ont., grow its Ribfest to host more than 175,000 people over four days and serve more than 150,000 pounds of ribs, while raising a total of $3 million for community organizations and charities. Barootes is a member of the Rotary Club of Nanaimo, B.C., and co-author of Reality Check: Straight Talk about Sponsorship Marketing, a textbook for landing event sponsors. We asked…
