Dynamic young club uses social media to grow
Erin Mills had just finished teaching for the day in Montevideo, Uruguay, when her smartphone buzzed with a message.
An impromptu gathering to watch Uruguay’s World Cup soccer match was being organized. Through the power of a mobile messaging app, a majority of the Rotary Club of Plaza Matriz had soon assembled at a member’s home to munch on baked goods and chips while rooting for their national team.
That enthusiasm and ability to draw a crowd has made the club, which just received its charter in July, a success in the country’s capital city. Made up almost entirely of young professionals,…
