District leaders weigh in on Rotary’s updated visual identity
The success of an organization relies as much on the recognition of its brand as it does on the quality of its product. Mercedes-Benz, Coca-Cola, and LG Electronics all know it. And we know them the instant we see Mercedes-Benz’s three-pointed star, Coca-Cola’s red and white script, and LG’s smiling face.
It’s the same idea behind our Strengthening Rotary initiative. By refreshing our logo and creating a contemporary, clear, and consistent message about who we are and what we do, we’re enhancing our legacy as one of the most widely recognized and respected humanitarian organizations in the…
