Despite global success for Rotary’s brand, still work to do in the community
On a global scale Rotary’s brand is strong, said Rotary leaders speaking at the International Assembly on Monday in San Diego. From governments to worldwide NGOs to large corporations, Rotary is trusted to create positive change around the world.
But Rotary’s image needs strengthening in local communities, said RI Director-elect Jennifer E. Jones.
«We are the greatest story never told,» Jones said. «Quite simply, strengthening our brand is essential to Rotary’s future.»
«For so long we did our good work quietly and not for recognition,» added Jones, a member of the Rotary Club of Windsor-…
