Business partnerships pay big dividends in the fight against polio
Are you aiming to enlist a corporation or business to support Rotary’s drive to end polio? Whether you’re targeting the local, regional, or national level, the best way to begin is to identify a key contact and simply ask.
Aziz Memon, chair of the Pakistan PolioPlus Committee, did just that. In 2010, he approached Zohair Mehmood, director of external affairs at Coca-Cola Beverages Pakistan, asking that the company consider sponsoring billboards across the country to promote polio eradication during National Immunization Days. The company agreed to the request as part of its corporate social…
